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Staying in touch with your customers

Your customers are becoming more mobile and more technology savvy – so much so that they increasingly expect to use services on their mobile phone that they would traditionally access on their PC.

The difficulty for many businesses wanting to meet this growing customer demand is the development of sound business case. Fronde has the understanding and the technical experience to deliver compelling mobile solutions. More importantly, we have the business nous to help you develop a mobile strategy that delivers business value.

Our solutions

SMS Services

Fronde’s MessageDirect Mobile Messaging Platform provides businesses the opportunity to engage with customers instantly using text message formats. Text messages can be used for simple customer interactions, where a simple customer request can be responded to, or where a broadcast message is sent to a large customer base.

Interactive Mobile Interfaces

For businesses that want to be available no matter where their customers are, there are two options: mobile web interfaces and rich client applications.

The challenge for businesses wanting to establish a web presence for mobile customers is that the web paradigm and the mobile web paradigm are quite different. You can’t simply move your website from one realm to the next and expect it to be effective. Key considerations need to be addressed, including ensuring that the mobile website is fast, easy to use and easy to navigate from within the constraints of the mobile device.

The next step beyond mobile web solutions is to deploy rich clients to mobile devices – for example, Java applications. These give enhanced usability, efficiency and security over mobile web solutions and allow customers to maximise the services available through a mobile channel. Fronde’s Bank Anywhere mobile banking client is an example of such a solution.