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MessageDirect

MessageDirect is Fronde’s SMS (Short Message Service) mobile text message gateway. It offers a broad range of SMS services to help you connect to your customers.


MessageDirect is a hosted gateway platform that enables you to integrate SMS messaging applications within your existing business offerings.

MessageDirect includes a broad range of services including:
  • Web-to-SMS
  • Email-to-SMS
  • Group SMS
  • Application-to-SMS (such as SMS payment services).

MessageDirect is much more than a passive messaging gateway. SMS is a unique medium and requires specialised knowledge to effectively communicate messages in only 160 characters.

At Fronde, we have a wealth of experience managing the complexities of SMS messaging solutions, including vocabulary interpretation, traffic and usage patterns, application workflow and design.

On top of this, Fronde can work with you to ensure that your creative mobile applications meet the requirements of the Unsolicited Electronic Messages Act 2007.

Examples of SMS applications

  • SMS voting
  • Group SMS (sports ground closures, train cancellations , business groups, customised staff and customer alerts)
  • Web-to-SMS (your application to mobile users through a Web interface)
  • PUSH applications (weather alerts, traffic alerts)
  • PULL applications (information, requests, quotes  )
  • SMS payment (txt-a-park )
  • Text banking  - secure and safe
  • Monitoring alerts (such as price-point alerts, public service alerts).